Here, you will learn how and why the King does what he does. It's short and sweet, but very informative. Welcome to the first chapter in the ongoing saga of The Sausage King of Nashua!
It all began when I worked at the Boston Garden (the real Boston Garden), on the K-9 security team. Back when Bird, McHale, and DJ roamed the halls, part of my duties were not only insuring the safety of fans and athletes alike, but also keeping the many sausage vendors in check when Causeway Street got crazy. And believe me, things got crazy. But amist all the chaos and fun, I noticed one thing.....these sausage guys were making crazy money, and having fun doing it! As I watched them, I could tell that they were loving life, barking and selling without a care in the world. "Step right up" they would yell. They were just as much a part of the Garden as the "T", the scalpers, or the fans themselves. The smell of grilled onions and peppers filled the night air and I told myself someday.....someday I will be one of those guys. And so the dream began....
Since working at the Boston Garden, I've had many different and exciting careers. Police Officer, Restaurant Manager, Sales Rep, Tractor-Trailer driver. With every job came new responsibilities, new challenges, but most of all new people. I learned that I really enjoyed myself when I was interacting with different people in a variety of situations. But, in the back of my mind, there was that little voice telling me that there had to be something more. Something that would allow me to do what I love and yet at the same time earn a descent living, I mean, that's what we all want isn't it?
It was a spring day somewhere in May 2002 when I was hauling a load of US Mail from south Boston in my FreightLiner sleeper tractor and 53' trailer at about 5 in the afternoon. I was coming out of the 93 tunnel heading Northbound, just about to go over the Zakim Bridge when two things hit me like a ton bricks. One, traffic came to an abrupt stop right as I emerged from the tunnel (there's nothing like hitting the "jake brake" in a big rig to get people's attention!). And two, with my window down and tunes blasting, I got a wiff of that unmistakable smell of sausages and grilled onions and peppers that was ingraved in my mind so many years ago. I looked to my left and took a good long look at the "new" Garden, and smiled. I knew what I had to do.
The next day I hung up my keys, and registered my first business name with the state of New Hampshire, "Step Right Up!", it's what all the great barkers yell when selling sausages, right? I bought my first sausage cart and began the dream......
It wasn't soon after I leaped into my new venture that I began marketing myself to basically anyone who would listen. I started selling everywhere I thought there would be hungry people. I remember selling down at the local parks, in front of stores, on the side of the road. Oh yeah, when I decide to do something, I make sure people know about it. Then, one day, I was lucky enough (and believe me, when you start a business like this you can use all the luck you can get) to get a call from a local newspaper reporter wishing to do a story on me and my business. I was featured on the front page and from then on it seemed everyone recognized me when I set up shop to sell. It certainly didn't hurt my attempt to market myself. Then one day, I was thinking back to my old bar hopping days down in Fanuiel Hall in Boston, and remembered how hungry I was when I got out at 2am and would kill for something, anything to eat. Well that did it, I obtained licenses to sell sausages out in front of a few local bars and found a whole new untapped market that was just waiting for someone like me to come along. It was during those late nights of serious sausage slinging, that people began calling me the sausage king. I would be out shopping or in a restaurant and someone would come up to me and say "hey, aren't you the sausage king?". Yes, Abe Froman would be proud! I finally decided to register "The Sausage King of Nashua" before someone else did. And so the dream was becoming not only a reality, but a down right full time phenomenon!
I began getting calls from everyone from local municipalities to private companies. They all wanted The Sausage King of Nashua to host their next function or gathering. A few more write-ups in local papers and some specialized advertisement helped launch the business into the sausage stratosphere!
Well, it's been quite a sausage ride from my humble beginnings at the Boston Garden. I still often think about those wild and fun days on Causeway Street, with the smell of grilled onions and peppers filling the night air. And the one thing I make sure that I don't forget are the great people that helped get the business to where it is today, the customers! My regulars are as loyal as you can get. Without them, The Sausage King of Nashua wouldn't be where it is today.
Well, there you have it. Where will this crazy sausage ride end? Will the King stay on top forever? Is there such thing as a dirty bar of soap? These are all questions that may never be answered. But one thing is for sure, the King lives! I will be wherever hungry people need me to be. It could be at a local parade, festival, Home Depot, or your next function. Thanks for listening to one mans sausage story of how I went from smelling sausages, to selling sausages! This is how I became the King......
And like any great story......the next chapter is yet to be written........